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Should startups care about profitability?

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There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. One of them is whether profitability matters. It’s common cocktail party chatter to hear people confidently pronounce that some well known startup is sure to blow up.

Or you know the other one — the one where Snapchat lost $2 billion in just one quarter. Two-fucking-billion! What a disaster! Except that they didn’t actually lose $2 billion in cash. It was a stock option incentive related “expense” but I bet you didn’t know that because in an era where we only read the headlines — they must be a train wreck losing billions. (They actually lost about $175 million in cash in that quarter, FWIW. See appendix if you want to know more on this.)

“How could they succeed when they’re not even profitable!”

If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 6 months. Your profitability will go down for 2 quarters while your growth may increase dramatically in quarters 3–12.
I know this seems obvious but I promise you that even smart people forget this when talking about profitability. 70–80% of the costs of most startups are employee costs so what you’re really talking about when a company is unprofitable is that they are growing their staff ahead of their revenue.

October 26, 2017 |

One thing separates creators from consumers

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Enterprise applications are complex — there is an insane amount of information that is to be displayed that contains data from various sources, modules and users. There are complex graphs, usage patterns, and lists of data that need to be skimmed through before one can make sense of what the console is getting at.

“The biggest challenge with designing enterprise applications is the lack of examples of patterns that work or don’t work in specific scenarios.”

Since most enterprise applications contain sensitive data pertaining to the company, there are very few examples out there that talk to some of the common problems faced while designing enterprise apps. There exists pattern libraries that talk in-depth about how each component should work but very little on when to use them. The patterns we see in design libraries are often oversimplified and does not work in real enterprise applications where data and the use-cases are more complex in nature.

What you see below is a typical enterprise application. The working window is dense with information with a crazy number of panels each indicating information that is contextual to any other selection made on the screen.

October 26, 2017 |

What to do if tour product isn’t growing

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As a founder, product lead at Pinterest and PM for a couple products at Google, as well as a growth partner for Initialized Capital, I’ve seen many product teams struggle to grow. Many products start out with a bang. Some find product-market fit with sustained growth. A few have gone through spurts of hyper-growth. But more often than not, I’ve seen most of them linger then fizzle.

“Founders launch their product, wonder why it isn’t growing like gangbusters and then immediately try to fix their growth problem.”

They turn to growth tactics like optimizing their on-boarding funnel, SEO or push notifications before really understanding what they are building and who they are building for. This may create an initial burst of short-term growth.

But it ultimately leads to high churn of your possible customers, while ignoring problems in the core product.
Before trying different growth tactics like throwing spaghetti at a wall, startups need to take a fresh look at their users, evaluate their product end goals and re-define the journey they want their users to take to get there. Here are some tips that can help define a path which will clarify the different steps needed to unlock product growth.

October 25, 2017 |

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

February 28, 2017 |

Clean Eating Tricks for Busy Parents

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Clean Eating Tricks for Busy Parents

 

Tricks and shortcuts are what keep busy moms sane. Being able to cut time out of a long task is essential to get all of the chores done. Clean eating does require more work than the average diet.

You’ll be making most of your meals and snacks. When you have tricks that you can use that helps you save time.

Here are 5 tricks that will make clean eating easier:

  1.  Make Time To Prep Your Food Weekly

Being prepared for the week ahead will save you time during the week. Not only that, but it will keep you from worrying about what’s for dinner or what to give the kids for snacks. Prepare it all ahead of time and you’ll be covered.

  1. Keep Fruit & Vegetables Where You Can See Them

One way to keep on track when you are living a healthier lifestyle is to make sure that all fruits and vegetables are where you can see them. With fruits that can be out on the counter make sure they are visible. Buy a bright bowl to draw the eye to what’s inside.

In the fridge get a container to put all cut up fruit in. You’ll want to cut it up, so that it is easy to grab and go.

  1. Find Kitchen Gadgets and Tools To Make The Job Easier

You can find all sorts of kitchen gadgets and tools. There are crock pots so that you can put all ingredients in the pot in the morning and have dinner by the time you come home.

A pressure cooker will quickly cook beans that you’re going to be eating a lot of for the protein. They have a tool called a Spiralizer that will turn vegetables into noodles (the healthy type of course!).

Figure out what you’ll need to make the most of your experience and you can find it. Using tools will help speed up prep time.

  1. Have the Kids Help and Make Recipe Decisions

When prep time comes around have your kids help. Depending on age they can wash the vegetables and fruits, help cut up snack items and help cook the meat for the week ahead.

Another great trick is to have them pick a few recipes they will enjoy. This works really well for younger children that might have issues changing the way they eat. When children help and participate in the decision making or cooking process they are more likely to try the food.

  1. Carry Clean Eating Snacks & a Water Bottle Everywhere

Not only do you have to prepare during the week, but also be prepared when you leave the house. Make sure to include snacks at all times. You never know when you or one of your children will get hungry. Chances are good that if you have to stop at a store they are not going to have healthy options let alone clean eating choices.

Also bring your water bottle with you at all times. That way you’ll keep hydrated and won’t get something you shouldn’t have if you get thirsty when out and about.

As you can see having tricks up your sleeve as a parent is essential. Work these five tips into your daily life of clean eating and the process will be easier.

September 13, 2016 |
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